COMPARISON
unifyr vs. Supermetrics,
Looker Studio & Semrush
Looking for a Supermetrics alternative, Looker Studio alternative or a simpler marketing dashboard for DACH? Here is the honest comparison.
Why DACH businesses are switching
Supermetrics, Looker Studio and Semrush are powerful tools – but they were built for data teams and marketing professionals, not for doctors, lawyers, tax advisors or local businesses. The result: high costs, long setup times, and in the end the crucial question remains unanswered: What should I actually do now?
unifyr was developed for exactly these businesses – as a Marketing Intelligence Platform that brings data from all channels together, presents it clearly and delivers concrete action recommendations. No technical knowledge required, GDPR-compliant under Austrian law.
unifyr vs. Supermetrics
The most popular Supermetrics alternative for DACH – simpler, cheaper, ready to use immediately.
| Feature | unifyr WINNER | Supermetrics |
|---|---|---|
| Setup time | ✓ Ready in minutes | ✗ Hours of connector setup |
| Technical knowledge required | ✓ None | ✗ Data & BI knowledge |
| AI recommendations | ✓ Included | ✗ Not available |
| GDPR / European servers | ✓ 100% GDPR | ~ Partial |
| Price from | ✓ €99/month | ✗ €299+/month |
| Designed for SMEs | ✓ Yes | ✗ Primarily enterprise |
Values based on automated machine data collection of publicly available information. As of: 15 August 2026.
unifyr vs. Looker Studio
Google Looker Studio is free – but the real cost is time. unifyr as a Looker Studio alternative saves hours every week.
| Feature | unifyr WINNER | Looker Studio |
|---|---|---|
| Ready to use | ✓ Immediately | ✗ Requires manual setup |
| AI insights | ✓ Built-in | ✗ None |
| SEO & local visibility | ✓ Included | ✗ Not included |
| Maintenance effort | ✓ Fully automated | ✗ Regular manual work |
| Price | From €99/month | Free (but time-intensive) |
| GDPR-compliant | ✓ Yes (AT servers) | ~ Google infrastructure |
Values based on automated machine data collection of publicly available information. As of: 15 August 2026.
unifyr vs. Semrush
Semrush is the leading SEO tool – but for many DACH SMEs it's too expensive and complex. unifyr as a Semrush alternative for local visibility.
| Feature | unifyr WINNER | Semrush |
|---|---|---|
| Ease of use | ✓ Very simple | ✗ Complex, steep learning curve |
| Local SEO focus | ✓ DACH-optimised | ~ Global, less DACH focus |
| Marketing data integration | ✓ Google, Meta, LinkedIn, TikTok | ✗ SEO only |
| AI recommendations | ✓ Yes | ~ Limited |
| Price from | ✓ €99/month | ✗ €130+/month |
Values based on automated machine data collection of publicly available information. As of: 15 August 2026.
What makes unifyr truly different
Built for DACH SMEs
unifyr was designed from the ground up for Austrian, German and Swiss small businesses – not repurposed from an enterprise tool.
AI recommendations
Instead of just showing data, unifyr tells you what to do next – concrete, prioritised action items based on your actual performance.
🔒 100% GDPR-compliant
All data stays on European servers under Austrian jurisdiction – no third-country transfers, no workarounds.
Zero setup
Connect your channels and you're done. No custom reports, no connector configuration, no BI expertise needed.